Freight Load Boards vs. A Freight Marketplace
Freight load boards have been around for many years now. They can be dated back to the very early days of the internet. Not only have they been around for a while, they still work the same way. Carriers need loads, and brokers post available loads to a website. Carrier searches loads, and calls broker to negotiate the rate. If the negotiation is successful, the broker tenders the load. Sounds simple, right? Well, it is. In fact, it’s too simple. There hasn’t been any major changes in freight load searching in 15 years. During that time, major strides have been made in web technologies. Ask yourself this, how many people carry a smartphone now versus back in 2000? How many people use email now versus back in 2000? How many people know what Google is versus back in 2000? See what I mean? After all those changes on the web, the freight load boards still work the same: search for stuff, then pick up the phone.
A freight marketplace is different. When you search on a marketplace, the system memorizes your search pattern and starts to show similar loads and trucks you’ve searched for before. When you find a load, you can manage the load and store it to review later. Even generate reports on all the freight loads you’ve hauled or brokered. Forgot to post your truck? Don’t worry about it. A freight marketplace will post it for you automatically. Since you have the current load stored, it knows where you’ll be empty next, and when. It will send load info your way and tell brokers about your empty truck, even before you’re empty! Carriers can store documents, such as your DOT Authority or your W-9 for easy sharing with freight brokers. Brokers can store their carrier packets for easy sharing with carriers. And each load can be tracked via GPS for real-time load visibility.
So remember, when someone asks you what the difference is between a freight load board and a freight marketplace, you can tell them: EVERYTHING!